Our Mission
“To make effective, evidence-based training accessible without the need for expensive coaching, giving people the structure they need to achieve their goals.”
Level Up: Programme hub
At Level Up, we are dedicated to helping you achieve your fitness goals using a science-based approach. Our expertly designed exercise programmes are grounded in the latest physiological research.
Take the next step in your fitness journey with confidence—because when science leads the way, results follow.
Sam Mahoney, Founder | Sport & Exercise Scientist
Our Story
Advocating for all things health and fitness related, Sam started Level-Up with the aim of helping people level up, whether that’s to improve their general fitness, reach a specific goal, or perform better within their chosen sport. With a background in sports science and a passion for science-based training, Sam has experience creating structured and personalised exercise programmes across a range of goals and abilities.
Level-Up has now evolved into a hub of ready-to-use, evidence-based training programmes, designed for people who want a structured plan to follow without the cost or commitment of ongoing coaching.
Outside of Level-Up, Sam enjoys a wide range of exercise, combining the challenge of training and competing across multiple disciplines. With a background in rugby, Sam has been fortunate enough to be involved with Premiership and Championship teams, before more recently taking on the challenges of HYROX and triathlon training, culminating in completing Ironman Wales 2026.
Qualifications
- Master of Science (MSc) Degree in Sport, Health and Exercise Science
- Bachelor of Science (BSc) Degree in Sport and Exercise Science
- Level 2 Gym Instructor
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